The magician displays a red sponge ball and claims that he will actually make it disappear in front of the spectator's eyes. Slowly and methodically, he places the ball into his trouser pocket and claims, "It's gone!" After the groans have died down, he offers to do it again-this time for real. He places the ball on top of his left closed fist and pushes it down inside. When he opens his hand the ball is seen to have changed into a large (7 inches tall) sponge rabbit!
 
Magic by Gosh was a well-known manufacturer of magic props, especially famous for producing some of the finest sponge balls and sponge products used by magicians around the world. Their items were prized for their softness, durability, and consistent quality, making them a favorite for close-up performers for decades. Although their products remain highly regarded among collectors and performers, Magic by Gosh is no longer producing new items, which has made their original pieces increasingly sought after.